Network Producer & Show-runner | Writer | Streaming Pioneer | Top 10 Most Powerful Women | 100 Most Influential Hispanics

Cindy Villarreal is a versatile network executive producer and show-runner with 30 years of entertainment experience in new media, episodic TV, and feature films overseeing projects for networks. Many broadcasters include the CW, Viacom, Verizon Go90, CBS, Alloy Media, NFL and Awesomeness TV among others for distribution. Villarreal is listed as one of 100 Most Influential Hispanics, by Hispanic Business Magazine and credited as one of the Top 10 Most Powerful Women by Austin Business Journal.

In 2019, Villarreal spearheaded diversity content within Viacom producing hit shows including My Dream Quinceañera and Taking the Stands. She is a pioneer in the OTT market having founded the Cheer Channel Television Network in 2009, while distributing original content to both major TV and new media networks. Cheer Channel, the spirit industry’s most prestigious digital media
& marketing company, Cindy is known as the Ambassador for

A passionate storyteller, Villarreal is also an award-winning, published author with HarperCollins and a writing consultant drawn to a wide variety of genres. She is the creator and executive producer of the Teen Hit Series, Secret Diary of an American Cheerleader as well as the producer and EP of several scripted series and feature films. Among them is legendary creator, Garry Marshall’s very last screenplay now in development for network TV, Marriage is for the Byrds. The series is being developed alongside Garry’s son and producing partners, Scott Marshall and Heather Hall. Villarreal is the executive producer of the feature film, Wild Goose Lodge, a historical drama, which won “Best In Show Overall” at the Cardiff International Film Festival. Villarreal is a former NFL Executive and Entertainment Director, She directed the American Bowl-Ireland game, the NFL Pro Bowl and many college American Bowl games including the Army Bowl, Orange Bowl and Offense-Defense Bowl games.  

Villarreal is a former Miss Texas and was a professional cheerleader with the Dallas Cowboys Cheerleaders and Dallas Mavericks. She is a former commercial model and accomplished speaker who has been featured within hundreds of newspapers, magazines and on billboards worldwide. She was highlighted during an entire episode of Entertainment Tonight and has been a featured guest on Rolanda, Crook & Chase, The Hollywood Review, BBC’s Morning Show, Big Breakfast along with many other magazine shows.

Villarreal has won numerous awards for her work in entertainment which includes many DOD-USO Tours where she created, directed and produced variety shows for troops overseas. She is in the annals of two Halls of Fame and the only former cheerleader selected by the College Football Hall of Fame. She is also inducted in the Lanier High School Hall of Fame. Her early entertainment and celebrity work is documented within the Texas Historical Society archives and Reality TV World.

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People often ask me what the secret is to my success. It's pretty simple. Faith and perseverance keep me going.

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